Snappy Kraken says that 30.9% of its clients have attributed their revenue growth to the tool. The company claims to have acquired around 3,000 financial advisor members, and generated more than 60,000 campaigns. See: 12 martech companies with great tools for global teams What is the company’s traction? There are additional charges for monthly management (US$200 per month) and a one-time setup fee (US$987).īefore signing up, Snappy Kraken advises clients to consult with the company’s account executives to check on special discounts. Ad buying is offered via three tiered options of US$500, US$1,000, or US$1,500 per month.
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The annual plan costs US$225 per month and offers free setup.įor ad service, pricing may differ depending on the client’s budget. The plan charges members US$245 per month with a US$489 one-time setup fee. Snappy Kraken only offers one kind of membership that includes all services (minus ad support). Snappy Kraken’s in-house team also helps push campaigns with ads upon request. Most of the content is evergreen and has been reviewed by the Financial Industry Regulatory Authority. When it comes to Snappy Kraken’s templated sequences, users can only edit certain parts of the campaign (the branding, etc). Next, the campaign will automatically generate a drip email sequence to those subscribers.
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pre-written email drips on specific topics, downloadable PDFs, and social media posts) that advisors can use as funnel templates.įor example, with a nurturing campaign template, users can immediately launch a landing page that encourages the audience to download a PDF. These include a set of content marketing actions and triggers (e.g.
Here’s how it works: The team provides ready-to-use campaign content and mechanisms. The platform displays a real-time report of each campaign’s progress and engagement. Snappy Kraken is a marketing automation platform designed to help US-based financial advisors generate leads, engage prospects, and maintain clients via customized multi-channel campaigns and targeted ads. The firm recently raised US$6 million in capital to bring its tech to the next level.īefore getting started, here are a few things finance-focused marketers should know about Snappy Kraken. Martech app Snappy Kraken offers a marketing automation platform specifically built for American financial advisors. This is particularly true when it comes to marketing strategies for financial advisory professionals. Practitioners across the board agree that consistent content marketing plays an important role in acquiring new audiences and turning them into clients.
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